Project Details SAHOF represents and celebrates the elite of Australian sport. Since its inception in 1985 when Sir Donald Bradman and Dawn Fraser were inducted, it now has over 500 Members. This membership comprises a legendary group of Australia’s greatest and most respected sporting heroes of the past 200 years. In honouring their achievements, SAHOF seeks to preserve and present their priceless sporting heritage as an inspiration to Australians everywhere. The design team at Fraynework have produced the artwork for SAHOF events since 2000. A new and exciting look must be achieved each year to be used across all media platforms in a coordinated national campaign.