Catholic Education Commission of Victoria (CECV)

Responsible Use of Social Media Animation

Project Details

The CECV social media policy was intended to encourage acceptable and beneficial use of social media by all staff employed in a Catholic school.  It was recognized that most employees use or interact with social media at work and in a personal context so it was important to encourage Principals to implement the social media policy using resources provided by the CECV. Fraynework was engaged to develop a video training tool to get the message across to young professionals about the possible implications of social media usage in their careers. The creative team determined that to successfully achieve the intended outcome, the animation needed to be light, engaging and entertaining.