Project Details Catherine McAuley College (CMC) is a secondary school in Bendigo with two campus’ which are named in honour of the pioneering Sisters of Mercy who arrived in 1876. CMC prides itself on innovative study programs and contemporary learning spaces. Each year the Open Day campaign created by Fraynework, embodies the driving spirit of Catherine McAuley and continues to inspire the pursuit of knowledge and quality education. ‘Discover’ was the theme of the Open Day marketing campaign for 2019. The concept is designed to encourage students to explore the many opportunities on offer at CMC that could lead to a range of career pathways and jobs.