Project Details Catherine McAuley College (CMC) is a Mercy Secondary College in Bendigo with buildings which are named in honour of the pioneering Sisters of Mercy who arrived there in 1876. CMC prides itself on innovative study programs and contemporary learning spaces. Each year the Open Day campaign created by Fraynework, embodies the driving spirit of Catherine McAuley and continues to inspire the pursuit of knowledge and quality education. ‘Discover’ was the theme of the Open Day marketing campaign for 2020. The concept is designed to encourage students to explore the many opportunities on offer at CMC that could lead to a range of career pathways and jobs. This animation was originally created for Catherine McAuley College’s Open Day campaign for 2021 Enrolments. However due to the unprecedented times that COVID19 has brought upon us, the campaign was adapted to a completely virtual platform.